Businesses are classified as ‘heartland businesses’ where the
Businesses are classified as ‘heartland businesses’ where the parent can add value easily, ‘ballast businesses’ are those well understood by the parent but the parent is unable to exploit, ‘value trap businesses’ are those which afford opportunities to add value but the strategic fit may not be perfect. It is useful to help identify the level and power of stakeholders because they can influence the outcome of certain strategies. [...] It provides a linkage between products and markets. The information is compared to the historical data of the 2,000 companies and an invest/divest recommendation is issued.
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Information is deemed reliable but not guaranteed.